I don’t know about you but one of the fun things about owning a horse business is that I get to look through interesting photos whenever I put together material for my website or social media. There are literally millions of photos online to look at. Really. I just did a Google search for “horse image,” for example, and got 1,990,000,000 results in .52 seconds. I could just download any number of photos for my website and social media accounts, right? Wait. Whoa. Not so fast. Did you read the viral story about the hipster? Yes, this does connect to Read More
Category: horse business
The Trademark Process
Recently, I have had a lot of people ask me about the trademark registration process. It can be confusing so this blog will explain the process. The first thing to know is what can be trademarked. Typical things businesses trademark are the name, logo, or a slogan. But you can trademark other things that identify your business, including a specific color you use on all your packaging. For example, Tiffany has trademarked its signature blue color. A trademark protects your brand so when you are considering trademarking something, you should think about what represents your brand. You can trademark more Read More