Trademark Fees

All of the following fees are starting prices, which means I may need to charge you more based on your specific situation based on its complexity and other issues. I charge flat rate fees, which means you know how much you will pay for legal services before I begin any work. Filing fees are additional and are either noted below or I will discuss them with you before beginning any work on your legal matter. My consultations start at 30 minutes for $150 (longer paid consultations are available). I can sometimes provide a discount or payment plan depending on the

Rein In Your Herd Podcast Appearance

I had a great time talking with Laura and April over at Rein In Your Herd Podcast. On Episode 36, Legal Considerations for Horse Businesses with Jo Belasco, We discussed trademarks, liability, and business formation – all for equine businesses. Take a listen, and be sure to check out their other podcasts! Thanks Laura and April for having me on the show! Read More

Holy or Holey Donut Trademarks

One of the biggest questions I get from businesses is why they should invest in getting a trademark registration. A recent donut debate shows the importance of protecting your brand. The Holy Donut in Maine received its federal trademark registration in 2016 (Registration number 5057631). While it is located exclusively in Maine right now, the company has enforced its trademark against businesses across the country. One way it has done so is to enter into a coexistence agreement if the infringing company is not located in New England. Doing so allows the other company to still use the name but Read More

Brand Your Company

You know that the reputation of your business can mean the difference because success and failure. In this blog entry, I am going to explain how registering your trademark is an important way to protect your professional reputation. If you don’t protect your brand, someone can use your name, logo, or slogan, and you can’t stop them. Someone could also use your name, logo, or slogan and hurt your business by doing disreputable business. Two Trainers, One Stolen Logo I once knew someone – we’ll call her Sally – who moved cross country after riding with a trainer – we’ll Read More

An Office Action

Many people are under the mistaken impression that once they file their trademark registration for their equine business, it is automatically approved by the United States Patent and Trademark Office (USPTO). That is not the case. The USPTO can deny the trademark for many different reasons. Some are simple and easy to fix, and some are substantive. What is an office action, and what should you do when you get one? What is an Office Action? The USPTO considers many factors when determining whether a trademark should be approved for registration. The foundation of those factors is that the trademark Read More