Holy or Holey Donut Trademarks

One of the biggest questions I get from businesses is why they should invest in getting a trademark registration. A recent donut debate shows the importance of protecting your brand. The Holy Donut in Maine received its federal trademark registration in 2016 (Registration number 5057631). While it is located exclusively in Maine right now, the company has enforced its trademark against businesses across the country. One way it has done so is to enter into a coexistence agreement if the infringing company is not located in New England. Doing so allows the other company to still use the name but Read More

COVID19 Legal Issues for the Horse Community

Click HERE for the free e-book. Are you concerned about the legal issues surrounding COVID19 and your horse business or personal horses? I have written an e-book entitled “Horse People, Don’t Panic: COVID19 Legal Issues for the Horse Community.” It’s a free PDF download, and you are encouraged to share it in its entirety and let others know they can download it here. You will learn about legal issues concerning liability, horse care if you get sick, equine estate planning, and contracts during these difficult times. This is an educational service of Windhorse Legal, PLLC, and does not constitute legal Read More

The Trouble with Photos

I don’t know about you but one of the fun things about owning a horse business is that I get to look through interesting photos whenever I put together material for my website or social media. There are literally millions of photos online to look at. Really. I just did a Google search for “horse image,” for example, and got 1,990,000,000 results in .52 seconds. I could just download any number of photos for my website and social media accounts, right? Wait. Whoa. Not so fast. Did you read the viral story about the hipster? Yes, this does connect to Read More

Midlife Horse Buyers

The Wall Street Journal article entitled “Midlife Crisis?  Maybe a Horse Will Help,” reports that women in their midlife years are returning to horses and horseback riding. Such a phenomenon is no surprise to horsewomen. But having this issue addressed in a well-respected, nationally-read newspaper raises our personal awareness of this issue to one of national interest. A lot of horse people, especially women, feel like people who aren’t involved with horses think their riding is not an important part of their lives. But this article, by virtue of being in the WSJ, shows it’s something that shouldn’t be dismissed. Read More